Director, Marketing Operations

Company: Zelis Healthcare, LLC
Location: Saint Petersburg
Posted on: January 23, 2025

Job Description:

Key ResponsibilitiesMarketing Operations Team:

• Develop and drive strategic vision and comprehensive roadmap to guide the marketing operations team in alignment with the company's growth trajectory, while fostering team engagement and collaboration.Enablement & PMO:
  • Develop and implement strategies to optimize marketing processes, enhancing capabilities, functionality and performance.
    • Oversee the adoption, and education of Wrike (project management tool) in partnership with Marketing Operations Manager, including quarterly reviews, implementing best practices & new features, integrations, and driving operational team reporting.
      • Conduct process mapping and development, assess and streamline filesharing inventory, and manage team communications.
        • Develop and execute comprehensive change management strategies to effectively guide Marketing team operations.Marketing Finance:
          • Strategically oversee and optimize the marketing budget to ensure maximum ROI and efficient resource allocation.
            • Lead the strategic management of PO/Invoice submissions, monthly reporting, forecasting, long range planning and annual planning.
              • Drive the adoption and education of Planful for Marketing, ensuring comprehensive financial oversight and operational storytelling of operating expenses.Vendor Management:
                • Collaborate with IT, Legal, Finance, and Procurement to streamline workflows and ensure compliance.
                  • Manage Marketing's procurement, third-party risk management (TPRM), InfoSec, finance, and legal review processes and education to Marketing team.
                    • Provide strategic guidance and education on vendor relationship best practices.MarTech Operations:
                      • Strategicallymanageandenhancetheorganization'sMarTechstack,drivinginnovationandcontinuouslyseekingopportunitiestooptimizeforcore capabilities & efficiencies.
                        • Partner on new MarTech to review the selection process, ensure redundancy and proper procedures, and assist with implementation and education processes.
                          • Stay current with the latest marketing trends and technologies, providing thought leadership to the organization.
                            • Drive and advise Marketing AI strategy by identifying high-impact deployment areas, optimizing ETL processes, automating workflows, and assessing resource planning implications.Marketing Planning:
                              • Partner with Marketing Leadership to develop and execute overall marketing strategies, ensuring alignment and effective execution year-over-year.
                                • Provide significant contributions to business planning, collaborating with senior leadership to align marketing operations with organizational goals.Special Projects:
                                  • Lead and manage large cross-functional projects, ensuring they align with strategic objectives and are delivered on time.AboutOurIdealCandidate:Experience:
                                    • 12+ years of successful Marketing Operations experience, including team building and scaling, MarTech expertise, budget management, and process improvement; Public company experience preferred
                                      • Strong organizational skills and strategic judgment with the ability to manage multiple projects simultaneously while meeting deadlines
                                        • Expert in budget generation, quantification, and analysis
                                          • Deep experience with Wrike or similar project management tools
                                            • Strong analytical skills with a passion for data-driven decision-making and a keen eye for trends and insights
                                              • Excellent communication skills with the ability to build successful relationships with cross-functional teams
                                                • Effective leader in team development and motivation, providing career development
                                                  • Growth mindset with high emotional intelligence and strong problem-solving skills
                                                    • Experience in B2B and B2C healthcare technology or professional services marketing a plusEducation & Certifications:
                                                      • Bachelor's degree required, MBA or Master's preferred
                                                        • PROSCI and PMP certifications a plus.Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.Commitment to Diversity, Equity,Inclusion, and BelongingAt Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities. Accessibility SupportWe are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email .SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.

Keywords: Zelis Healthcare, LLC, Pine Hills , Director, Marketing Operations, Accounting, Auditing , Saint Petersburg, Florida